The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
By the end of this course, you’ll be able to:
Examine marketing as a process of highly strategic communication
Understand the impacts of digital media and information technologies on communication and marketing
Develop a conceptual understanding of several digital marketing strategies
Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today’s digital business world.
Identify the web analytic tool right for your specific needs
Understand valid and reliable ways to collect, analyze, and visualize data from the web
Utilize data in decision making for agencies, organizations, or clients
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today’s digital business world.
This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
Understand how digital tools are changing the nature of marketing
Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities
Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts
This is the sixth course in the Google Data Analytics Certificate. These courses will equip you with the skills needed to apply to introductory-level data analyst jobs. You’ll learn how to visualize and present your data findings as you complete the data analysis process. This course will show you how data visualizations, such as visual dashboards, can help bring your data to life. You’ll also explore Tableau, a data visualization platform that will help you create effective visualizations for your presentations. Current Google data analysts will continue to instruct and provide you with hands-on ways to accomplish common data analyst tasks with the best tools and resources.
Learners who complete this certificate program will be equipped to apply for introductory-level jobs as data analysts. No previous experience is necessary.
By the end of this course, you will:
Examine the importance of data visualization.
Learn how to form a compelling narrative through data stories.
Gain an understanding of how to use Tableau to create dashboards and dashboard filters.
Discover how to use Tableau to create effective visualizations.
Explore the principles and practices involved with effective presentations.
Learn how to consider potential limitations associated with the data in your presentations.
Understand how to apply best practices to a Q&A with your audience.
This course is the first of a series that aims to prepare you for a role as an entry-level IT Support Specialist. In this course, you’ll be introduced to the world of Information Technology, or IT. You’ll learn about the different facets of Information Technology, like computer hardware, the Internet, computer software, troubleshooting, and customer service. This course covers a wide variety of topics in IT that are designed to give you an overview of what’s to come in this certificate program.
Understand how the binary system works
Assemble a computer from scratch
Choose and install an operating system on a computer
Understand what the Internet is, how it works, and the impact it has in the modern world
Learn how applications are created and how they work under the hood of a computer
Utilize common problem-solving methodologies and soft skills in an Information Technology setting
This course is designed to provide a full overview of computer networking. We’ll cover everything from the fundamentals of modern networking technologies and protocols to an overview of the cloud to practical applications and network troubleshooting.
Describe computer networks in terms of a five-layer model
Understand all of the standard protocols involved with TCP/IP communications
Grasp powerful network troubleshooting tools and techniques
Learn network services like DNS and DHCP that help make computer networks run
Understand cloud computing, everything as a service, and cloud storage
In this course — through a combination of video lectures, demonstrations, and hands-on practice — you’ll learn about the main components of an operating system and how to perform critical tasks like managing software and users, and configuring hardware.
Navigate the Windows and Linux filesystems using a graphical user interface and command line interpreter
Set up users, groups, and permissions for account access
Install, configure, and remove software on the Windows and Linux operating systems
Configure disk partitions and filesystems
Understand how system processes work and how to manage them
Work with system logs and remote connection tools
Utilize operating system knowledge to troubleshoot common issues in an IT Support Specialist role
This course will transition you from working on a single computer to an entire fleet. Systems administration is the field of IT that’s responsible for maintaining reliable computers systems in a multi-user environment. In this course, you’ll learn about the infrastructure services that keep all organizations, big and small, up and running. We’ll deep dive on cloud so that you’ll understand everything from typical cloud infrastructure setups to how to manage cloud resources. You’ll also learn how to manage and configure servers and how to use industry tools to manage computers, user information, and user productivity. Finally, you’ll learn how to recover your organization’s IT infrastructure in the event of a disaster.
Utilize best practices for choosing hardware, vendors, and services for your organization
Understand how the most common infrastructure services that keep an organization running work, and how to manage infrastructure servers
Understand how to make the most of the cloud for your organization
Manage an organization’s computers and users using the directory services, Active Directory, and OpenLDAP
Choose and manage the tools that your organization will use
Backup your organization’s data and know how to recover your IT infrastructure in the case of a disaster
Utilize systems administration knowledge to plan and improve processes for IT environments
This course covers a wide variety of IT security concepts, tools, and best practices. It introduces threats and attacks and the many ways they can show up. We’ll give you some background of encryption algorithms and how they’re used to safeguard data. Then, we’ll dive into the three As of information security: authentication, authorization, and accounting. We’ll also cover network security solutions, ranging from firewalls to Wifi encryption options. The course is rounded out by putting all these elements together into a multi-layered, in-depth security architecture, followed by recommendations on how to integrate a culture of security into your organization or team.
How various encryption algorithms and techniques work as well as their benefits and limitations.
Various authentication systems and types.
The difference between authentication and authorization.
How to evaluate potential risks and recommend ways to reduce risk.
Best practices for securing a network.
How to help others to grasp security concepts and protect themselves.
In this final, capstone course of the Google Project Management Certificate, you will practice applying the project management knowledge and skills you have learned so far. We encourage learners to complete Courses 1-5 before beginning the final course, as they provide the foundation necessary to complete the activities in this course.
By the end of this course, you will have developed a portfolio of project management artifacts that will demonstrate the skills you have learned throughout the entire program, such as your ability to manage stakeholders and teams, organize plans, and communicate project details. These artifacts can exhibit your career readiness when applying for jobs in the field. To further prepare you to interview for project management jobs, you will reflect on past projects, develop an “elevator pitch,” and anticipate common interview questions. Current Google project managers will continue to instruct and provide you with the strategies, tools, and resources to meet your goals.
After completing this program, you should be equipped to apply for introductory-level jobs as a project manager. You will also have the opportunity to claim a certification of completion badge that will be recognizable to employers.
As you progress through this course, you will “observe” a project manager in a real-world scenario and complete dozens of hands-on activities. You will:
Analyze project documents to identify project requirements and evaluate stakeholders
Complete a project charter and use it as a tool to align project scope and goals among stakeholders
Identify tasks and milestones and document and prioritize them in a project plan
Define quality management standards and explore how to effectively share qualitative data
Demonstrate your project’s impact through effective reporting
This is the fifth course in the Google Project Management Certificate program. This course will explore the history, approach, and philosophy of Agile project management, including the Scrum framework. You will learn how to differentiate and blend Agile and other project management approaches. As you progress through the course, you will learn more about Scrum, exploring its pillars and values and comparing essential Scrum team roles. You will discover how to build, manage, and refine a product backlog, implement Agile’s value-driven delivery strategies, and define a value roadmap. You will also learn strategies to effectively organize the five important Scrum events for a Scrum team, introduce an Agile or Scrum approach to an organization, and coach an Agile team. Finally, you will learn how to search for and land opportunities in Agile roles. Current Google project managers will continue to instruct and provide you with the hands-on approaches, tools, and resources to meet your goals.
Learners who complete this program should be equipped to apply for introductory-level jobs as project managers. No previous experience is necessary.
By the end of this course, you will be able to:
Explain the Agile project management approach and philosophy, including values and principles.
Explain the pillars of Scrum and how they support Scrum values.
Identify and compare the essential roles in a Scrum team and what makes them effective.
Build and manage a Product Backlog and perform Backlog Refinement.
Describe the five important Scrum events and how to set up each event for a Scrum team.
Implement Agile’s value-driven delivery strategies and define a value roadmap.
Explain how to coach an Agile team and help them overcome challenges.
Conduct a job search for an Agile role and learn how to succeed in your interview.
This is the fourth course in the Google Project Management Certificate program. This course will delve into the execution and closing phases of the project life cycle. You will learn what aspects of a project to track and how to track them. You will also learn how to effectively manage and communicate changes, dependencies, and risks. As you explore quality management, you will learn how to measure customer satisfaction and implement continuous improvement and process improvement techniques. Next, you will examine how to prioritize data, how to use data to inform your decision-making, and how to effectively present that data. Then, you will strengthen your leadership skills as you study the stages of team development and how to manage team dynamics. After that, you will discover tools that provide effective project team communication, how to organize and facilitate meetings, and how to effectively communicate project status updates. Finally, you will examine the steps of the project closing process and how to create and share project closing documentation. Current Google project managers will continue to instruct and provide you with hands-on approaches for accomplishing these tasks while showing you the best project management tools and resources for the job at hand.
Identify what aspects of a project to track and compare different tracking methods.
Discuss how to effectively manage and communicate changes, dependencies, and risks.
Explain the key quality management concepts of quality standards, quality planning, quality assurance, and quality control.
Describe how to create continuous improvement and process improvement and how to measure customer satisfaction.
Explain the purpose of a retrospective and describe how to conduct one.
Demonstrate how to prioritize and analyze data and how to communicate a project’s data-informed story.
Identify tools that provide effective project team communication and explore best practices for communicating project status updates.
Describe the steps of the closing process for stakeholders, the project team, and project managers.
This is the third course in the Google Project Management Certificate program. This course will explore how to map out a project in the second phase of the project life cycle: the project planning phase. You will examine the key components of a project plan, how to make accurate time estimates, and how to set milestones. Next, you will learn how to build and manage a budget and how the procurement processes work. Then, you will discover tools that can help you identify and manage different types of risk and how to use a risk management plan to communicate and resolve risks. Finally, you will explore how to draft and manage a communication plan and how to organize project documentation. Current Google project managers will continue to instruct and provide you with hands-on approaches for accomplishing these tasks while showing you the best project management tools and resources for the job at hand.
Describe the components of the project planning phase and their significance.
Explain why milestones are important and how to set them.
Make accurate time estimates and describe techniques for acquiring them from team members.
Identify tools and best practices to build a project plan and risk management plan.
Describe how to estimate, track, and maintain a budget.
Explain the procurement process and identify key procurement documentation.
Draft a communication plan and explain how to manage it.
Explain why a project plan is necessary and what components it contains.
Make accurate time estimates and describe techniques for acquiring them from team members.
This is the second course in the Google Project Management Certificate program. This course will show you how to set a project up for success in the first phase of the project life cycle: the project initiation phase. In exploring the key components of this phase, you’ll learn how to define and manage project goals, deliverables, scope, and success criteria. You’ll discover how to use tools and templates like stakeholder analysis grids and project charters to help you set project expectations and communicate roles and responsibilities. Current Google project managers will continue to instruct and provide you with hands-on approaches for accomplishing these tasks while showing you the best project management tools and resources for the job at hand.
Understand the significance of the project initiation phase of the project life cycle.
Describe the key components of the project initiation phase.
Determine a project’s benefits and costs.
Define and create measurable project goals and deliverables.
Define project scope and differentiate among tasks that are in-scope and out-of-scope.
Understand how to manage scope creep to avoid impacting project goals.
Define and measure a project’s success criteria.
Complete a stakeholder analysis and explain its significance.
Utilize RACI charts to define and communicate project team member responsibilities.
Understand the key components of project charters and develop a project charter for project initiation.
Evaluate various project management tools to meet project needs.
This course is the first in a series of six to equip you with the skills you need to apply to introductory-level roles in project management. Project managers play a key role in leading, planning and implementing critical projects to help their organizations succeed. In this course, you’ll discover foundational project management terminology and gain a deeper understanding of the role and responsibilities of a project manager. We’ll also introduce you to the kinds of jobs you might pursue after completing this program. Throughout the program, you’ll learn from current Google project managers, who can provide you with a multi-dimensional educational experience that will help you build your skills for on-the-job application.
Define project management and describe what constitutes a project.
Explore project management roles and responsibilities across a variety of industries.
Detail the core skills that help a project manager be successful.
Describe the life cycle of a project and explain the significance of each phase.
Compare different program management methodologies and approaches and determine which is most effective for a given project.
Define organizational structure and culture and explain how it impacts project management.
Define change management and describe the role of the project manager in the process.
This course is the eighth course in the Google Data Analytics Certificate. You’ll have the opportunity to complete an optional case study, which will help prepare you for the data analytics job hunt. Case studies are commonly used by employers to assess analytical skills. For your case study, you’ll choose an analytics-based scenario. You’ll then ask questions, prepare, process, analyze, visualize and act on the data from the scenario. You’ll also learn other useful job hunt skills through videos with common interview questions and responses, helpful materials to build a portfolio online, and more. Current Google data analysts will continue to instruct and provide you with hands-on ways to accomplish common data analyst tasks with the best tools and resources.
Learn the benefits and uses of case studies and portfolios in the job search.
Explore real world job interview scenarios and common interview questions.
Discover how case studies can be a part of the job interview process.
Examine and consider different case study scenarios.
Have the chance to complete your own case study for your portfolio.
This course is the seventh course in the Google Data Analytics Certificate. These courses will equip you with the skills needed to apply to introductory-level data analyst jobs. In this course, you’ll learn about the programming language known as R. You’ll find out how to use RStudio, the environment that allows you to work with R. This course will also cover the software applications and tools that are unique to R, such as R packages. You’ll discover how R lets you clean, organize, analyze, visualize, and report data in new and more powerful ways. Current Google data analysts will continue to instruct and provide you with hands-on ways to accomplish common data analyst tasks with the best tools and resources.
Examine the benefits of using the R programming language.
Discover how to use RStudio to apply R to your analysis.
Explore the fundamental concepts associated with programming in R.
Explore the contents and components of R packages including the Tidyverse package.
Gain an understanding of dataframes and their use in R.
Discover the options for generating visualizations in R.
Learn about R Markdown for documenting R programming.
This is the fifth course in the Google Data Analytics Certificate. These courses will equip you with the skills needed to apply to introductory-level data analyst jobs. In this course, you’ll explore the “analyze” phase of the data analysis process. You’ll take what you’ve learned to this point and apply it to your analysis to make sense of the data you’ve collected. You’ll learn how to organize and format your data using spreadsheets and SQL to help you look at and think about your data in different ways. You’ll also find out how to perform complex calculations on your data to complete business objectives. You’ll learn how to use formulas, functions, and SQL queries as you conduct your analysis. Current Google data analysts will continue to instruct and provide you with hands-on ways to accomplish common data analyst tasks with the best tools and resources.
Learn how to organize data for analysis.
Discover the processes for formatting and adjusting data.
Gain an understanding of how to aggregate data in spreadsheets and by using SQL.
Use formulas and functions in spreadsheets for data calculations.
Learn how to complete calculations using SQL queries.
This is the fourth course in the Google Data Analytics Certificate. These courses will equip you with the skills needed to apply to introductory-level data analyst jobs. In this course, you’ll continue to build your understanding of data analytics and the concepts and tools that data analysts use in their work. You’ll learn how to check and clean your data using spreadsheets and SQL as well as how to verify and report your data cleaning results. Current Google data analysts will continue to instruct and provide you with hands-on ways to accomplish common data analyst tasks with the best tools and resources.
Learn how to check for data integrity.
Discover data cleaning techniques using spreadsheets.
Develop basic SQL queries for use on databases.
Apply basic SQL functions for cleaning and transforming data.
Gain an understanding of how to verify the results of cleaning data.
Explore the elements and importance of data cleaning reports.
This is the third course in the Google Data Analytics Certificate. These courses will equip you with the skills needed to apply to introductory-level data analyst jobs. As you continue to build on your understanding of the topics from the first two courses, you’ll also be introduced to new topics that will help you gain practical data analytics skills. You’ll learn how to use tools like spreadsheets and SQL to extract and make use of the right data for your objectives and how to organize and protect your data. Current Google data analysts will continue to instruct and provide you with hands-on ways to accomplish common data analyst tasks with the best tools and resources.
Find out how analysts decide which data to collect for analysis.
Learn about structured and unstructured data, data types, and data formats.
Discover how to identify different types of bias in data to help ensure data credibility.
Explore how analysts use spreadsheets and SQL with databases and data sets.
Examine open data and the relationship between and importance of data ethics and data privacy.
Gain an understanding of how to access databases and extract, filter, and sort the data they contain.
Learn the best practices for organizing data and keeping it secure.
This is the second course in the Google Data Analytics Certificate. These courses will equip you with the skills needed to apply to introductory-level data analyst jobs. You’ll build on your understanding of the topics that were introduced in the first Google Data Analytics Certificate course. The material will help you learn how to ask effective questions to make data-driven decisions, while connecting with stakeholders’ needs. Current Google data analysts will continue to instruct and provide you with hands-on ways to accomplish common data analyst tasks with the best tools and resources.
Learn about effective questioning techniques that can help guide analysis.
Gain an understanding of data-driven decision-making and how data analysts present findings.
Explore a variety of real-world business scenarios to support an understanding of questioning and decision-making.
Discover how and why spreadsheets are an important tool for data analysts.
Examine the key ideas associated with structured thinking and how they can help analysts better understand problems and develop solutions.
Learn strategies for managing the expectations of stakeholders while establishing clear communication with a data analytics team to achieve business objectives.
This is the first course in the Google Data Analytics Certificate. These courses will equip you with the skills you need to apply to introductory-level data analyst jobs. Organizations of all kinds need data analysts to help them improve their processes, identify opportunities and trends, launch new products, and make thoughtful decisions. In this course, you’ll be introduced to the world of data analytics through hands-on curriculum developed by Google. The material shared covers plenty of key data analytics topics, and it’s designed to give you an overview of what’s to come in the Google Data Analytics Certificate. Current Google data analysts will instruct and provide you with hands-on ways to accomplish common data analyst tasks with the best tools and resources.
Gain an understanding of the practices and processes used by a junior or associate data analyst in their day-to-day job.
Learn about key analytical skills (data cleaning, data analysis, data visualization) and tools (spreadsheets, SQL, R programming, Tableau) that you can add to your professional toolbox.
Discover a wide variety of terms and concepts relevant to the role of a junior data analyst, such as the data life cycle and the data analysis process.
Evaluate the role of analytics in the data ecosystem.
Conduct an analytical thinking self-assessment.
Explore job opportunities available to you upon program completion, and learn about best practices in the job search.
This course will introduce you to Amazon Web Services (AWS) serverless architecture. Through demonstrations and hands-on exercises you’ll learn skills in building and deploying serverless solutions.
Using real-world examples of a serverless website and chat bot, you’ll build upon your existing knowledge of the AWS cloud to take advantage of the benefits of modern architectures for greater agility, innovation, and lower total cost of ownership across a range of AWS services, including AWS Lambda, Amazon API Gateway, Amazon DynamoDB, and Amazon Lex.
In this course, you’ll have the option to complete hands-on exercises. We strongly suggest you take advantage of the AWS Free Tier to follow the lab exercises provided by throughout the course. Be aware that any services used outside of the free tier may result in you incurring charges through your AWS account. Class forums will also allow you to ask questions and interact with AWS training instructors. After completing this course, you’ll have the knowledge and skills to build serverless solutions on AWS.
This course has been developed by AWS, and is delivered by AWS technical instructors who teach cloud computing courses around the globe.
This four-week course focuses on migrating workloads to AWS. We will focus on analyzing your current environment, planning your migration, AWS services that are commonly used during your migration, and the actual migration steps.
Hands-on labs are available, though not required for this class. Access to the labs is limited to paid enrolled students. You can audit this course without taking the labs. As we dive into each of the services covered in this class, there will be links to documentation where you can find example applications and code samples.
This course is also available in Spanish. To join the fully translated Spanish version, visit this page: https://www.coursera.org/learn/aws-fundamentals-cloud-migration-es.
Welcome to AWS Fundamentals: Addressing Security Risk!
This course will give you an overview of security best practices when developing and managing applications on AWS. The course, created by AWS experts and delivered by AWS Solutions Architects, uses video lectures, hands-on exercise guides, demonstrations, and quizzes to dive deep on concepts about security on AWS. You will learn about the concept of “least privilege” and the AWS Shared Responsibility Model, as well as view demonstrations of Amazon GuardDuty, AWS Secrets Manager, and cross-account access.
We encourage IT professionals and leaders who are interested in learning about best practices for securing an AWS environment and applications developed on AWS to enroll in this course. Before taking this course, we recommend you complete AWS Fundamentals: Going Cloud Native (https://www.coursera.org/learn/aws-fundamentals-going-cloud-native).
Class forums will also allow you to ask questions and interact with AWS training instructors.
Are you in a technical role and want to learn the fundamentals of AWS? Do you aspire to have a job or career as a cloud developer, architect, or in an operations role? If so, AWS Cloud Technical Essentials is an ideal way to start. This course was designed for those at the beginning of their cloud-learning journey – no prior knowledge of cloud computing or AWS products and services required!
Throughout the course, students will build highly available, scalable, and cost effective application step-by-step. Upon course completion, you will be able to make an informed decision about when and how to apply core AWS services for compute, storage, and database to different use cases. You’ll also learn about cloud security with a review of AWS’ shared responsibility model and an introduction to AWS Identity and Access Management (IAM). And, you’ll know how AWS services can be used to monitor and optimize infrastructure in the cloud.
AWS Cloud Technical Essentials is a fundamental-level course and will build your competence, confidence, and credibility with practical cloud skills that help you innovate and advance your professional future. Enroll in AWS Cloud Technical Essentials and start learning the technical fundamentals of AWS today!
Note: This course was designed for learners with a technical background. If you are new to the cloud or come from a business background, we recommend completing AWS Cloud Practitioner Essentials (https://www.coursera.org/learn/aws-cloud-practitioner-essentials) before enrolling in this course.
Spreadsheet software remains one of the most ubiquitous pieces of software used in workplaces across the world. Learning to confidently operate this software means adding a highly valuable asset to your employability portfolio. In this third course of our Excel specialization Excel Skills for Business you will delve deeper into some of the most powerful features Excel has to offer.
Once again, we have brought together a great teaching team that will be with you every step of the way. Nicky, Prashan and myself will guide you through each week. As we are exploring these more advanced topics, we are following Alex who is an Excel consultant called in by businesses that experience issues with their spreadsheets.
When you have successfully completed the course you will be able to
Check for and prevent errors in spreadsheets;
Create powerful automation in spreadsheets;
Apply advanced formulas and conditional logic to help make informed business decisions; and
Create spreadsheets that help forecast and model data.
Spreadsheet software remains one of the most ubiquitous pieces of software used in workplaces across the world. Learning to confidently operate this software means adding a highly valuable asset to your employability portfolio. In the United States alone, millions of job advertisements requiring Excel skills are posted every day. Research by Burning Glass Technologies and Capital One shows that digitals skills lead to higher income and better employment opportunities at a time when digital skills job are growing much faster than non-digital jobs.
In this second course of our Excel specialization Excel Skills for Business you will build on the strong foundations of the Essentials course. Intermediate Skills I will expand your Excel knowledge to new horizons. You are going to discover a whole range of skills and techniques that will become a standard component of your everyday use of Excel. In this course, you will build a solid layer of more advanced skills so you can manage large datasets and create meaningful reports. These key techniques and tools will allow you to add a sophisticated layer of automation and efficiency to your everyday tasks in Excel.
Once again, we have brought together a great teaching team that will be with you every step of the way. Prashan and Nicky will guide you through each week (and I am even going to make a guest appearance in Week 5 to help you learn about my favourite tool in Excel – shh, no spoilers!). Work through each new challenge step-by-step and in no time you will surprise yourself by how far you have come. This time around, we are going to follow Uma’s trials and tribulations as she is trying to find her feet in a new position in the fictitious company PushPin. For those of you who have done the Essentials course, you will already be familiar with the company. Working through her challenges which are all too common ones that we encounter everyday, will help you to more easily relate to the skills and techniques learned in each week and apply them to familiar and new contexts.
In this first course of the specialization Excel Skills for Business, you will learn the essentials of Microsoft Excel. Within six weeks, you will be able to expertly navigate the Excel user interface, perform basic calculations with formulas and functions, professionally format spreadsheets, and create visualizations of data through charts and graphs.
Whether you are self-taught and want to fill in the gaps for better efficiency and productivity, or whether you have never used Excel before, this course will set you up with a solid foundation to become a confident user and develop more advanced skills in later courses.
The best way to learn Excel is to use Excel. In this course, learners will solve a broad range of business problems as they apply the Excel skills and techniques they learn along the way. This course uses downloadable Excel workbooks and full data sets with applied examples and practical challenge exercises. This provides learners with countless opportunities to practice their Excel skills while discovering new and useful productivity features of Excel for a variety of business contexts.
Spreadsheet software is one of the most ubiquitous pieces of software used in workplaces across the world. Learning to confidently operate this software means adding a highly valuable asset to your employability portfolio. At a time when digital skills jobs are growing much faster than non-digital jobs, make sure to position yourself ahead of the rest by adding Excel skills to your employment portfolio.
This course will teach you how to create useful chatbots without the need to write any code.
Leveraging IBM Watson’s Natural Language Processing capabilities, you’ll learn how to plan, implement, test, and deploy chatbots that delight your users, rather than frustrate them.
True to our promise of not requiring any code, you’ll learn how to visually create chatbots with Watson Assistant (formerly Watson Conversation) and how to deploy them on your own website through a handy WordPress plugin. Don’t have a website? No worries, one will be provided to you.
Chatbots are a hot topic in our industry and are about to go big. New jobs requiring this specific skill are being added every day, consultants demand premium rates, and the interest in chatbots is quickly exploding.
Gartner predicts that by 2020, 85% of customer interactions with the enterprise will be through automated means (that’s chatbots and related technologies).
Here is your chance to learn this highly in demand set of skills with a gentle introduction to the topic that leaves no stone unturned.
In this course you will learn how to quickly and easily get started with Artificial Intelligence using IBM Watson. You will understand how Watson works, become familiar with its use cases and real life client examples, and be introduced to several of Watson AI services from IBM that enable anyone to easily apply AI and build smart apps. You will also work with several Watson services to demonstrate AI in action.
This course does not require any programming or computer science expertise and is designed for anyone whether you have a technical background or not.
In this course you will learn what Artificial Intelligence (AI) is, explore use cases and applications of AI, understand AI concepts and terms like machine learning, deep learning and neural networks. You will be exposed to various issues and concerns surrounding AI such as ethics and bias, & jobs, and get advice from experts about learning and starting a career in AI. You will also demonstrate AI in action with a mini project.
This course does not require any programming or computer science expertise and is designed to introduce the basics of AI to anyone whether you have a technical background or not.
A growing number of exciting, well-paying jobs in today’s security industry do not require a college degree. This is the final course required to assess your acquired knowledge and skills from from the previous two specializations, IT Fundamentals of Cybersecurity and Security Analyst Fundamentals, to become job-ready for a cybersecurity analyst role.
You will be expected to pass a final assessment quiz for each of the seven (7) prior courses within the IBM Cybersecurity Analyst Professional Certificate.
Upon successful completion of the quizzes, you will acquire the IBM Cybersecurity Analyst Professional Certificate.
This course gives you the background needed to gain Cybersecurity skills as part of the Cybersecurity Security Analyst Professional Certificate program.
You will explore incident response methodologies and security models. You will learn to recognize and categorize key types of vulnerabilities and associated attacks against today’s organizations. You will explore in depth several past and recent breaches to learn how they were detected and what was done or could have been done to reduce the threat risk to the organization.
Finally, you will explore the costs of data breaches through research studies and well known breaches.
This course requires you to select and research a cybersecurity breach in the news today and apply your knowledge and skills from this course and previous cybersecurity courses to analyze the type of attack, attack timeline, vulnerable systems, and any missed opportunities. This project will be graded by your peers in the course.
This course is intended for anyone who wants to gain a basic understanding of Cybersecurity or as the seventh and final course in a series of courses to acquire the skills to work in the Cybersecurity field as a Cybersecurity Analyst.
The completion of this course also makes you eligible to earn the Cybersecurity Capstone: Breach Response Case Studies IBM digital badge. More information about the badge can be found here.
In this course, you will learn to:
Apply incident response methodologies.
Research and describe a watering hole attack.
Research and describe ransomware threats and the consequences to organization.
Research and describe 3rd party breaches and how they affect an organization.
Research and describe the effects of a phishing attack.
Research and describe a point of sale attack and approximate cost of data breaches.
Perform a case study on a current cyber attack and breach.
This course gives you the background needed to gain Cybersecurity skills as part of the Cybersecurity Security Analyst Professional Certificate program.
You will understand network defensive tactics, define network access control and use network monitoring tools. You will understand data protection risks and explore mobile endpoint protection. Finally you will recognize various scanning technologies, application security vulnerabilities and threat intelligence platforms.
This course also gives you hands on access to cybersecurity tools important to a system analyst.
This course is intended for anyone who wants to gain a basic understanding of Cybersecurity or as the sixth course in a series of courses to acquire the skills to work in the Cybersecurity field as a Cybersecurity Analyst.
The completion of this course also makes you eligible to earn the Cyber Threat Intelligence IBM digital badge. More information about the badge can be found https://www.youracclaim.com/org/ibm/badge/cyber-threat-intelligence.
Describe examples of network defensive tactics.
Discuss data loss prevention and endpoint protection concepts and tools.
Explore a data loss prevention tool and learn how to classify data in your database environment.
Describe security vulnerability scanning technologies and tools.
Recognize application security threats and common vulnerabilities.
Identify the key concepts around threat intelligence.
Explore a SIEM product and review suspicious alerts and how to take action.
This course gives you the background needed to understand basic Cybersecurity around people. process and technology.
Finally, you will begin to learn about organizations and resources to further research cybersecurity issues in the Modern era.
This course is intended for anyone who wants to gain a basic understanding of Cybersecurity or as the second course in a series of courses to acquire the skills to work in the Cybersecurity field as a Jr Cybersecurity Analyst.
The completion of this course also makes you eligible to earn the Cybersecurity Roles, Processes & Operating System Security IBM digital badge. More information about the badge can be found here.
You will learn:
Understand the key cybersecurity roles within an Organization.
List key cybersecurity processes and an example of each process.
Describe the architecture, file systems, and basic commands for multiple operating systems including Windows, Mac/OS, Linux and Mobile.
Understand the concept of Virtualization as it relates to cybersecurity.
You will learn about the different phases of penetration testing, how to gather data for your penetration test and popular penetration testing tools. Furthermore, you will learn the phases of an incident response, important documentation to collect, and the components of an incident response policy and team. Finally, you will learn key steps in the forensic process and important data to collect.
This course also gives you a first look at scripting and the importance to a system analyst.
This course is intended for anyone who wants to gain a basic understanding of Cybersecurity or as the fifth course in a series of courses to acquire the skills to work in the Cybersecurity field as a Cybersecurity Analyst.
The completion of this course also makes you eligible to earn the Penetration Testing, Incident Response and Forensics IBM digital badge. More information about the badge can be found https://www.youracclaim.com/org/ibm/badge/penetration-testing-incident-response-and-forensics.
In this course you will learn to:
Describe penetration testing tools and the benefits to an organization
Describe a deep dive into incident response techniques and tools
Describe digital forensics and digital evidence.
Discuss the power of scripting.
This course gives you the background needed to understand basic network security. You will learn the about Local Area Networks, TCP/IP, the OSI Framework and routing basics. You will learn how networking affects security systems within an organization. You will learn the network components that guard an organization from cybersecurity attacks.
In addition to networking, you will learn about database vulnerabilities and the tools/knowledge needed to research a database vulnerability for a variety of databases including SQL Injection, Oracle, Mongo and Couch.
You will learn about various security breach types associated with databases and organizations that define standards and provide tools for cybersecurity professionals.
This course is intended for anyone who wants to gain a basic understanding of Network Security/Database Vulnerabilities or as the fourth course in a series of courses to acquire the skills to work in the Cybersecurity field as a Jr Cybersecurity Analyst.
This course gives you the background needed to understand the key cybersecurity compliance and industry standards. This knowledge will be important for you to learn no matter what cybersecurity role you would like to acquire or have within an organization.
You will learn the basic commands for user and server administration as it relates to security. You will need this skill to be able to understand vulnerabilities within your organizations operating systems.
You will learn the concepts of endpoint security and patch management. Both of these topics are important to keep systems current to avoid cybersecurity incidents against an organization.
Finally you will learn in depth skills around cryptography and encryption to understand how these concepts affect software within a company.
This course is intended for anyone who wants to gain a basic understanding of Security Frameworks, Compliance, endpoint management, encryption or cryptography or as the third course in a series of courses to gain the skill as a Jr Cybersecurity analyst.
This course gives you the background needed to understand basic Cybersecurity. You will learn the history of Cybersecurity, types and motives of cyber attacks to further your knowledge of current threats to organizations and individuals. Key terminology, basic system concepts and tools will be examined as an introduction to the Cybersecurity field.
You will learn about critical thinking and its importance to anyone looking to pursue a career in Cybersecurity.
This course is intended for anyone who wants to gain a basic understanding of Cybersecurity or as the first course in a series of courses to acquire the skills to work in the Cybersecurity field as a Jr Cybersecurity Analyst.
The completion of this course also makes you eligible to earn the Introduction to Cybersecurity Tools & Cyber Attacks IBM digital badge. More information about the badge can be found here.
Tiffany Danielle Chisholm Pineda has been with the University of Florida for almost 25 years. She is a Gator times four. She is a Gator Alumni. A Gator Employee. A Gator Mom and a Gator fan.
During her tenure at the University of Florida, she has held multiple positions with various departments. Most recently she was with the Institutional Review Board, known as the IRB, for almost fourteen years where she held the position of Editor before being promoted to the Education Coordinator of three of the then four IRBs at the University of Florida. She was also an IRB-01 Board Member for ten years. Tiffany thoroughly enjoyed her time there as it uniquely prepared her for the passion that formed in her for diversity and cultural competence in the research professional’s community.
After being hired by the Clinical and Translational Science Institute, she was given the ability to use her creativity to uniquely meet the needs of the research community. In her five years with the Institute, she has helped create a Council, the Diversity and Cultural Competence Council, and developed multiple interactive trainings aimed at causing paradigm shifts that will lead to eliminating the personal biases that we all have.
Tiffany sees each interaction as an opportunity to spark change for the better in herself and others. Her tenacity for intentional living is evident in everything she does from being a repeat firewalker to knowing that even one person can change the world!
Design Thinking and Communicating for Impact from IDEO U, allowing her to use human-centered design in the consulting work she offers to clients. She recently gave a TEDxUF talk about public speaking and is now working on a book on the same topic. She is an adjunct lecturer at the University of Florida at the Innovation Academy (Creativity and Design Thinking for Innovation) and in the College of Journalism in the undergraduate, graduate, and online programs (focusing on storytelling, communication, personal branding podcasting,) and serves as a consultant with UF MBA programs. Taylor is a graduate of UF, with a BA in business and an M.Ed., Ed.S. in mental health.
Websites: www.gutsandglorycreativeconsulting.com & www.gutsandglorygnv.com
As a wardrobe stylist and speaker, Morgan Wider advises executives, entrepreneurs and college students on how to build wardrobes that convey confidence and competence. Morgan has worked with companies such as Google, Walmart, Mercedes-Benz and Porsche to highlight how an improved image increases performance.
Before launching her business, Morgan spent 10 years working at the corporate headquarters of The Gap, Old Navy, Banana Republic, and Carter’s. She grew several businesses with her knowledge of merchandising, apparel production, pricing strategy and international development.
Morgan is also the author of the best-selling book, The Worthy Wardrobe: Your Guide to Style, Shopping & Soul. By sharing her knowledge about the retail industry and her passion for fashion, Morgan helps her clients feel more powerful in all areas of their lives.
Mark D. Bennett is the principal of Uniting by Design LLC, a consulting firm with a mission to help leaders unite organizations to deliver superior results, earn ethical reputations, and adapt to change.
He has spent the past 25 years working with businesses, nonprofits, government agencies, universities, and international organizations as a workshop presenter, facilitator of collaboration, wise planning, and critical decision making, and leadership coach.
His books include:
Uniting by Design: the Architecture of Creative Collaboration (Spring, 2021) – a practical guide to building collaboration in organizations, teams, alliances, and partnerships.
A Field Guide to Good Decisions: Values in Action – the practical steps of ethical decision making.
The Art of Mediation – the skills of conflict resolution and principled negotiation.
Mark has a law degree from the University of Texas where he also received graduate training in psychology.
As a communication trainer, coach, and therapist, Leif Stringer is a fervent practitioner of compassion. He helps people return to their original empathic nature and to increase their ability to make conscious choices. His superpower is sensing the invisible in relationships – the underlying drivers of even the most unexplainable behaviors. He’s dedicated his life to demonstrating and teaching the necessary skills to navigate the terrain of relationship and the world at large.
Leif holds degrees from the University of Central Florida and Edinboro University in Organizational Communication and trauma-informed Social Work and is a Certified Trainer with the Center for Nonviolent Communication