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Digital Marketing

This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/

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Specialization

Digital Marketing

This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing.

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Specialization Takeaways

Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals

Learn to evaluate and choose appropriate web analytics tools and techniques

Understand frameworks and approaches to measuring consumers’ digital actions

Earn familiarity with the unique measurement opportunities and challenges presented by New Media

There are 4 Courses in this Specialization

Industry Information for Careers in Digital Marketing

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Florida Median Salary

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